E-commerce

How Mane Theorie reduced CPC by 22% while saving 60 hours of manual creator outreach.

60 hours saved on creator sourcing
2x faster from brief to first content delivery
22% lower CPC on paid ads

Overview

1

Campaign

- - - - ->

60h

Hours saved on sourcing

2 weeks

Faster from brief to first content delivery

35%

Higher engagement vs. brand-produced content

22%

Lower CPC vs. existing creative

About Mane Theorie

Premium synthetic hair extensions, sold online and in Walmart

Mane Theorie is a hair extension brand that sells premium synthetic styles, including clip-ins, online and in Walmart stores. The brand focuses on creating synthetic hair extensions that look and feel similar to human hair at a more accessible price point.

Before Collabstr

Manual outreach, slow campaigns, no way to vet quality upfront

Finding the right creators for a hair extensions brand was a time-consuming and inconsistent process. For Mane Theorie, it was not just about finding influencers with reach. We needed creators whose content felt authentic to the hair extension customer and who were the right fit for the product, from hair color and length match to overall brand alignment.

Before Collabstr, the brand sourced Creators manually. Each hire required outreach to multiple people, rounds of back and forth, and no reliable way to assess quality upfront. The process was slow enough that it limited how often the brand could run campaigns at all.

"Finding the right creators was the hardest part and it took a lot of time. Most outreach was manual, with a lot of back and forth and low response rates. It was also hard to know who would actually deliver good content before working with them."

MT

CEO, Mane Theorie

Sourcing a single creator before using Collabstr took the team at Mane Theorie an estimated 2.5 hours of outreach and coordination. Across a campaign of this size, that added up to roughly 60 hours the team no longer spends on manual work.

The Campaign

One post. 25 creators. 25 pieces of content in 2 weeks.

Mane Theorie posted a campaign on Collabstr to find TikTok Creators. They reviewed applicants directly on the platform, selecting a small group whose content style matched their customer profile. The brief was specific: show the full experience: purchase, unboxing, installation, and honest first impressions.

The result was 25 pieces of content produced in 2 weeks, ready to deploy across organic and paid channels.

"The biggest thing was how easy it was to find and vet creators without a lot of back and forth. The workflow was simple and didn't feel overly complicated, which made it easy to move quickly."

CEO, Mane Theorie

Results

Operational

25 Creators, 1 campaign post Sourced and hired with no manual outreach required
4 weeks → 2 weeks Time from campaign brief to first content delivery
~60 hours saved Estimated sourcing and coordination work eliminated

Content

25 pieces of content Produced across TikTok and Instagram in 2 weeks
35% higher engagement rate 18 videos posted organically vs. brand-produced content
22% lower CPC 12 videos tested in paid ads vs. existing creative
Clearer creative signal Built a picture of which messaging and visuals drive response

"We used Collabstr to quickly find and work with creators who could produce authentic content around our product. This gave us a steady flow of usable content that we could post organically and test in paid ads. Overall, it helped us move faster, get better content, and learn what actually drives engagement and conversion."

CEO, Mane Theorie

What comes next

With a repeatable workflow and 25 pieces of content now in rotation, Mane Theorie is running their next Collabstr campaign at 2× the scale — without adding headcount or operational overhead.

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